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Pattern changes and recoloring
Pattern Change and Product Recolouring
Transform approved product imagery into new colours, prints and pattern variations without reshooting.
Talk to our teamPattern Changes and Product Recolouring
Consistent Quality Across Every Variant
Scalable colour and pattern variants from approved master imagery
- Colour correction and reference matchingAccurate colour against approved swatch, pantone or product reference
- Product recolouringScalable colour variants from approved master imagery preserving texture and lighting
- Pattern and print replacementNew pattern or print applied to approved master product images where technically suitable
- Seasonal range variantsMultiple colour options from a single master shoot for seasonal range launches
- Video colour correctionReference-matched colour grading for product and PDP video content
Pattern Change & Recolouring
See the Difference
We create scalable product variants while preserving texture, lighting, material detail and visual consistency.
Frequently Asked Questions
What is product recolouring in e-commerce?
Product recolouring creates accurate colour and pattern variants from approved master product imagery, preserving the lighting, texture and construction of the original image. The result is designed to be photorealistic and visually consistent with separately photographed product variants, helping brands publish colour ranges faster without additional photography where the source material is suitable.
Is product recolouring suitable for all fabrics and materials?
Feasibility depends on source quality, material, transparency, texture, pattern, construction and the accuracy of the supplied colour or product reference. We assess suitability before production begins and advise on expected output quality. Not every product type or material is suitable for recolouring.
What is the difference between colour correction and product recolouring?
Colour correction adjusts an existing image to match an approved colour reference, ensuring accuracy across product ranges and markets. Product recolouring creates an entirely new colour or pattern variant from an approved master image. Both require strong source material and accurate reference files.
Can you match product colours to Pantone or swatch references?
Yes. We work from approved colour references including Pantone, physical swatches, digital colour profiles and approved product samples. Accuracy depends on the quality of the reference provided and the suitability of the source imagery for the recolouring process.
How long does product recolouring take?
Turnaround is agreed according to source quality, number of variants and complexity. Standard recurring recolouring workflows are typically delivered within 24 hours for agreed volumes. Larger batches, complex materials and new colour ranges are scheduled in advance.